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eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing , Internet marketing and online marketing , are frequently interchanged, and can often be considered synonymous. eMarketing is the process of marketing a brand using the Internet . It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity. E-marketing means using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model. The basics of marketing remain the sa...

The Retail marketing Mix Retail marketing is the range of activities undertaken by a retailer to promote awareness and sales of the company’s products. This is different from other types of marketing because of the components of the retail trade, such as selling finished goods in small quantities to the consumer or end user, usually from a fixed location. Retail marketing makes use of the common principles of the marketing mix, such as product, price, place and promotion. A study of retail marketing at university level includes effective merchandising strategies, shopping and consumer behavior, branding and advertising. Retail marketing is especially important to small retailers trying to compete against large chain stores. Products are also termed as merchandise. The different products that the store offers is termed as the retail marketing / merchandise mix. A merchandise line consists of a group of product that is closely related because they are intended for the same end...

Merchandise Planning is "A systematic approach. It is aimed at maximising return on investment, through planning sales and inventory in order to increase profitability. It does this by maximising sales potential and minimizing losses from mark - downs and stock - outs." That gives us a broad-brush definition. Let's now take a look at these ideas in detail. It is a "systematic approach" in many ways. You need the systems to ensure that you have the right people, the right processes and the right computerized support. Without the people and processes you will get nowhere. The software available is merely an enabler - the final piece of a jigsaw. It is "aimed at maximizing return on investment", but where is this investment made? Most obviously we are talking about a financial outlay in stock, but less evidently there is also considerable financial investment in retail space, people and corporate infrastructure. Again, whilst financial investment is the m...

Love is vital principle of success   "He prayeth Best who loveth best Both man and bird and beast, He prayeth well who who loveth well All things both great and small" The third most important principle of success is love. Harmony with the universe , adaptation to circumstances. What does love means to you?   Love means practically realizing your oneness and identity with all those who come in contact with you. If you are a shopkeeper , unless you realize the interests of your customers to be one with your own , you will make no progress . Ultimately your work will suffer. See all the world is one body.   You are just a part like finger or nail of the body. If you want to be successful you have to think as body, not separate from the Self of the world. Unless you   realize this fact and live this truth that you are one with the universe , you and God are one   you cannot succeed. You are perfect and whole when you realize yourself to be the ...

Enjoy Divinity Give up Possession Everybody wants’ to be white, brilliant and bright. How can you become glorious? Just look at the white objects. The scientists will tell you that the secret of whiteness is renunciation, only. When Sun light impinge upon different objects .Some   objects absorb and retain maximum colors   but return back only one color .Such objects are known by the color they through back.   We a rose pink , but in reality pink is the color which the rose has returned back or has not absorb. How strange! Other example black objects absorb all the colors and returns back no color. They through back nothing, which makes them dark, black.   On the other hand white objects absorb nothing, claim nothing return everything. They do not try to keep selfish possession; they have nothing with them so they are white, bright and brilliant. In the same manner, you have to rise above the selfish spirit, if you want to be prosperous. Be always a giver, a...

UNSELFISH SECRIFICE There was quarrel between a pond and a river. The pond was preaching the river” O dea , why are you giving all your water and wealth to the ocean; please don’t squander   your valuables on the ocean. The Ocean is an ungrateful creature and needs it not. The ocean will not change it’s nature ,he will remain salty and bitter . Keep all your treasure with you ’don’t through pearls before the swine’. Now see, here the river was told to care for the result and think about the consequences. But the river was Vedanti she replied ,” Failure and success are nothing to me , I don’t bother about consequences and results.” To work is my habit, I have to work because I love work; I am working for work’s sake. My Soul my real Atman is energy. I am working to keep in activity in my life. The river went on working . On the other hand Economic and educated pond became dry in three four months; it became filthy, stagnant but the river remained fresh and pure. Slowly and ...